Subscription accounts (订阅号) were made with media organizations in mind and they have one key strength-they can publish one post per day containing up to eight articles. With a service account, you can publish up to four posts per month, with each post containing up to eight articles. This makes it more prominent and helps increase the open rates for your articles. Most businesses will want a service account (服务号) because it has stronger functionality and allows your posts to show up in the users’ main chat feed. There are two main types of OAs: “service” and “subscription”. Should You Use a Service or Subscription Account? In other words, having the WeChat OA makes your China presence official. If you don’t have one, they’ll probably think you aren’t serious about doing business in China yet.
To Chinese fans, your WeChat OA really is official in their eyes. You can even create mini-programs that function like apps, accept payments, provide customer support, and more. With an OA, people can follow you, and you can post articles and create a mini-website within WeChat. It should be one of the key hubs for your brand in China, with the other hubs being a website or an e-commerce store. Should You Co-operate With a Chinese Business?Īn Official Account (OA) is different from a personal account.
Make wechat official account how to#
How to Set Up a WeChat Official Account.Should You Use a Service or Subscription Account?.We’ve helped Western businesses set up many WeChat accounts, so we’ll share our advice with you here. There are a few things about the setup that you should decide ahead of time otherwise, you could run into big problems later. If you want to get your brand on WeChat, you’ll need to go through a setup process that is more in-depth than the average Western social platform. With over a billion users, WeChat is the most popular social platform in China.
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